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Improving Flight Booking Experience: UX case study

Priyanka Goyal
13 min readJun 23, 2019

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Introduction:

The project is done to improve flight booking experience of MMT. I have divided the project into 2 parts. Part 1 majorly comprises of research and part 2 includes product design.

In part 1 of this project,

  1. The quantitative research that was done by sending a questionnaire to 20+ users.
  2. Created and test a scenario with 5 users.
  3. How the studies were conducted and recordings.
  4. Summary of major issues found
  5. Storyboard of user journey.
  6. Personas of 3 type of users.

In part 2 of this project,

  1. Analysis of features and functionality provided by competitors i.e Cleartrip, Yatra, goibibo and Paytm with MMT.
  2. Use cases for an improved experience.
  3. Sketches of low fidelity wireframes.
  4. Final design for flight booking experience for MMT and recommendations.

Brief:

To review the current flight booking experience of MMT and solutioning of how to further improve the experience.

Goal:

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Priyanka Goyal
Priyanka Goyal

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