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Improving Flight Booking Experience: UX case study
13 min readJun 23, 2019
Introduction:
The project is done to improve flight booking experience of MMT. I have divided the project into 2 parts. Part 1 majorly comprises of research and part 2 includes product design.
In part 1 of this project,
- The quantitative research that was done by sending a questionnaire to 20+ users.
- Created and test a scenario with 5 users.
- How the studies were conducted and recordings.
- Summary of major issues found
- Storyboard of user journey.
- Personas of 3 type of users.
In part 2 of this project,
- Analysis of features and functionality provided by competitors i.e Cleartrip, Yatra, goibibo and Paytm with MMT.
- Use cases for an improved experience.
- Sketches of low fidelity wireframes.
- Final design for flight booking experience for MMT and recommendations.
Brief:
To review the current flight booking experience of MMT and solutioning of how to further improve the experience.