Simplifying Property Search for OYOLife Customers
UX Case Study
What is OYOLife?
OYO Life is a co-living space that allows people from various cities to come together and share a space and interest. Here people live as a part of a community and share a beautifully designed fully furnished space. It aims at providing all the required amenities of comfort and hassle-free living.
What does OYO life is trying to solve?
People go through a lot of struggle while finding a house on rent and the situation gets worst for bachelors and unmarried couples. Additionally, even if one gets a suitable place to stay the landlord imposes a lot of restrictions and rules.
Brief
80% of potential customers land on the listing page of the OYOlife mobile site with SEO. Therefore, we need to design the experience for the listing page so that we can increase the retention rate and reduce the bounce rate on the page.
Goal
- Improve search the desired property
- Improve no. of leads generated
Design Process
I was a solo designer and followed the end-to-end design process to come up with an impactful solution.
- User research
- Ideation — Wireframing and Designs
- A/B testing of potential solutions
